Tuesday, November 13, 2007

I recently ordered some items from American Apparel, despite the fact that ads for the store generally piss me off. And even though the company is all "Oh, well, our stuff is made in America and is sweatshop-free," its still pretty gross that they use such sexist images just to sell a pair of underwear. Congratulations, you aren't exploiting people in third world countries, so its totally okay to treat women as disembodied sex objects in "evocative" ads. Very cutting edge, American Apparel.

I suppose the ad here is quite effective, in that it catches the eye and all that crap ads are supposed to do. But it is still completely disturbing, at least to me.
But all this being said, I am still pretty stoked about the sweater dress I ordered. Ah, hypocrisy.

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